PepsiCo has announced the debut of the Pearl Milling Company, the name that will take the place of Aunt Jemima.
The company says in a statement that though new to store shelves, Pearl Milling Company was founded in 1888 in St. Joseph, Missouri, and was the originator of the iconic self-rising pancake mix that would later become known as Aunt Jemima.
The Quaker Oats Company signed the contract to purchase the Aunt Jemima brand in 1925. It updated its image over the years in a manner intended to remove racial stereotypes that dated back to the brand origins. Last June, the company announced it was transitioning from the Aunt Jemima name and likeness on packaging and pledged a $5 million commitment to support the Black community.
Pearl Milling Company branded products will start to arrive in the market in June.
